Yak & Yeti, Finsbury Park

Overview


Yak and Yeti is a renowned Nepalese & Indian Restaurant with 5 different sites in London, South-End & Colchester. They opened their fourth branch in Finsbury Park in early 2014. They approached for our help to create brand awareness using digital marketing.

Challenges


restaurant marketing london

Despite the fact that Yak & Yeti is well known restaurant chain in London, the Finsbury Park site could not penetrate the local market as expected. The pre-opening strategy did not work well for them & they completely missed out on creating local brand awareness.

So the challenge for our team was to create an immediate brand awareness, engage with local customers and share the brand value of Yak & Yeti.

What We Did


seo for restaurants

We crafted out local marketing strategy, which included the following:

  • Local PR with food critics, regional newspapers & local forums.
  • Pay Per Click on Google & Facebook.
  • Social Media Marketing
  • Trained staffs & managers to generate online reviews
  • Planned and designed daily offers
  • Email data acquisition & campaigns

Result in 5 Months

  • 940,323 Ad Impressions
  • 2,375 Clicks
  • 3,800 Social Media Impressions
  • 1400 Website Visitors Per Month
  • Ranked Page 1 on Google
  • Almost 50% growth in revenue

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