Online Marketing tips for your restaurant in festive season –
Christmas, New Year
Online Marketing can be extremely useful for restaurants to boost sale without or very little cost. So, why not use festive seasons to get customers pay attention to your restaurants? You still have a little bit of time to carry out our Marketing tips for this December as Christmas and New Year’s eve approaches. However, these tips can be used to create Online Marketing campaigns any time of the year as per your business goal.
Here are some of the helpful tips for your restaurants;
1. Plan ahead:
Diners usually make reservation beforehand for Christmas, New Year, Easter and so on, so begin planning earlier. It is a good idea to have a calendar and mark dates around which you will post on Social Media, update information and promotions on your website and which holidays you will cover. Moreover, don’t forget key dates for shopping like Black Friday, Boxing Day to boost your sales. Also, promote your dinner menu and floor plan accordingly from at least a month ahead. Most probably in start of October or end of September for Christmas time. Think alike your customers, actually a little ahead of them.
2. Seasonal campaign:
Run seasonal Marketing campaign. Campaigns that are seasonally concentrated. This can include; Email Marketing, Social Media Marketing, Ad-word campaign, Search Engine Optimisation (SEO), website update. All of your Marketing channels must highlight your special menu and promotions happening in your restaurant. Get creative with content writing, select specific festive related words. Make sure all your channels display consistent content festive related content for the festive period.
3. Create a special menu:
Festivals are important and everyone wants to make it special and different. Get creative, innovative and try to give that special touch to your menu in festive season. One of the best ways of marketing online is creating a special festive menu and promoting this online. Spread it out in your website, social media, email your customers, share it with your friends and family and request them to share on their personal social media profiles.
4. Holiday-themed Social Media posts:
Hash tags are one of the wonders in Social Media. It would be very useful to use right Geotag and hashtags to promote your restaurant in social media. During Christmas time, few of the popular hastags are #Christmas #December #Timeoftheyear #Festivefeeling. Include helpful holiday posts or even be intimate like the chef’s favorite dish for the season. You could even regram from past holiday seasons, also focus on specialty of your restaurant; food, service, giveaway, events.
5. Create goodwill amongst locals:
The events happening in and around your area like Christmas markets could be used to attract customers to your restaurant as well. Use those local seasonal events; search them on Social Media, increase engagement by liking and commenting on their page or posts, share their posts, mention their event and use relevant hashtags on your profile. Create a goodwill amongst your local and they will do the same for you.
These are some of the few ways restaurants can market themselves this festive season. Remember to plan for January, as your customers suffer from tight budget. Help them by creating good January value deals or discount codes that will also help your business.
Merry Christmas & Happy New Year 2018!