Pre-Opening Marketing for Restaurants

Logo to Launch.

Launching a restaurant is hectic, we know that, and we have seen it gone really bad. Getting your restaurant interior done, kitchen finished, finalizing menu, hiring new staff, contacting suppliers, builder’s nightmares etc. etc. It’s tough, without a doubt. During all this hectic schedule, you miss the most important aspect: YOUR CUSTOMER.

  1. Capture customers offline.

  2. Engage with them online.

  3. Entice them to visit your restaurant.

If you have got the property lease under your name, the first thing you must do is to plan and implement pre-opening marketing for your restaurant.

emerz Marketing, a restaurant marketing agency in London is on a mission to help independent restaurant owners to succeed in restaurant ventures by crafting and implementing pre-opening marketing tactics that would help the brand to create a buzz even before launch.

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Our Pre-Opening Marketing Process.

We implement and use the following process.

Concept and Branding

You can never underestimate the impact of a good restaurant logo. Logo is the first impression of your business, which defines your brand and service.

At emerz marketing, we use a set process which involves an in-depth research about your concept, your customer segment and logo development. We also provide you with complete branding guide.

Promotional Materials

Once the logo is finalised, we will design a temporary sign board along with “opening soon” posters and promotional leaflets.

Once the logo is finalised, we will design a temporary sign board along with “opening soon” posters and promotional leaflets. Once the logo is finalised, we will design a temporary sign board along with “opening soon” posters and promotional leaflets.

Social Media and Website

Alongside promotional materials, our developing team will start work on the website (with coming soon message and contact details) and marketing team will work on Social Media setup and brand awareness campaign.

Alongside promotional materials, our developing team will start work on the website (with coming soon message and contact details) and marketing team will work on Social Media setup and brand awareness campaign.

Local PR and Influencers

Once refurbishment work is close towards the end, our marketing team list out the regional newspapers, local influencers and invite them for the grand opening or opening week.

Once refurbishment work is close towards the end, our marketing team list out the regional newspapers, local influencers and invite them for the grand opening or opening week.

Soft Launch and Grand Opening

Once you are fully prepared, we highly recommend “soft launch” to test the operational efficiency and will be a perfect preparation for grand opening.

We can help you to organise a grand opening which would include inviting local Mayor, VIPs, Chamber of Commerce members, live music etc.

Case Studies

takaa tak, Hounslow

takaa tak is a casual dining and vibrant Indian restaurant in Hounslow. They approached us for a complete restaurant opening campaign support. As the name & logo suggest, takaa tak is a hindi slang which means “perfect” & we delivered a “takaa tak” opening.

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