We are very much familiar with the word WEBSITE. Let us provide you with proper definition of it. According to Cambridge Dictionary “Website refers to a set of pages of information on the internet about a particular subject, published by a single person or an organisation.”
If you have a restaurant and do not have a website, you are losing out one of the most powerful marketing tools available to you which provide great opportunities to flourish your business. The main reason for your business to have a website is how people are likely to find you. As a business, you need to know and reach your potential customers. If your potential customers are not aware of your products or services that you provide, how can they reach you?
Your restaurant can be one step backward just because it does not own its personal website. Yes it’s true. Let me tell you why? Thanks to technology that people can be connected easily through internet wherever they are. It is so much easier to find things these days by just going online and searching for it. However, you cannot boost your business just by owning a website. It is equally important to focus on the layout, design and latest features of website to attract customers with simple and easy buying process. People are attracted to beautiful and easy things. It is the law of nature. So, make sure to keep the law of nature spinning.
Here are some website features that helps boost restaurant sales:
1. High Converting Typography
Typography and the fonts you choose to use on your website can have a huge impact on readability. You need to consider font families, sizes, weights and space.
2. Colour Combination
When it comes to choosing what colours to use in your websites and landing pages, there really are no hard and fast rules. Choosing your colour palette is completely up to you, your brand and your target audience. However, be creative and consult with others that they look good with each other.
When choosing your photography you need to consider where you’re using it. If it’s for your main website ask yourself, does it support your brand or does it cause disparity? Make sure the photos are of good quality.
4. Table Booking/Reservation form
This is one of the great sales conversion features that you do not want to miss out. Table Booking/ Reservation form helps your customer to book table via your website without much of a fuss. Why is it beneficial to you? You do not have to waste your time taking bookings over the phone and manually entering the details. You will also be able to collect customer database for your Marketing campaigns. You will have it all done for you. All you need to do is reserve the table on specified date and time, and serve the customer.
5. Online Order
Takeaway is a big market. Integrating Online Order system in your website will be a win-win situation for you. It is an opportunity for you to get extra and repeated sales through takeaway. Encouraging customers to order takeaway through website will again save you time over taking orders over the phone. At the same time, collect customer database which you can use for your Marketing campaigns.
6. Newsletter subscription
Newsletter subscription can be a great way to capture your potential customers. You can offer incentives for customers to sign up. This will help you collect customer database and use them for your Marketing campaigns.
If you need more help or clarification, simply get in touch with us.